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While the design world is teeming with historical prints and patterns which are loved by professionals and enthusiasts alike, few are as iconic as CW Stockwell’s Martinique motif, also known as the banana leaf motif. This motif has adorned the interiors of some of the most elegant addresses in legendary Manhattan. Indochina at The Beverly Hills Hotel, soothing and instantly transporting customers to a chic and exotic place.
The story begins 116 years ago when Clifford W. Stockwell, a pharmacist from Iowa, moved to Southern California to start a wallpaper and textiles business that offered hand-painted and printed products. to the block of the whole world. Stockwell’s daughter Lucille Chatain and son Remy also had a fondness for design and dated Parsons where they both studied interior design and architecture, traveling the world for inspiration during their time. free. The mother-son team (with Lucille’s husband, Remy Sr.) developed the CW Stockwell brand by bringing in fresh but talented art school graduates as well as their own textile designers and illustrators to create their own papers. and custom and trendy fabrics.
It was Lucille who designed the now legendary banana leaf motif in 1941 after she and her husband returned from an impressive vacation in the South Pacific. They wanted to bring the spirit and natural beauty of the jungle-filled region to the walls of the homes of customers around the world. The full-scale Martinique model was launched a year later with the help of textile designer Albert Stockdale, and it became an instant hit.
Soon after, dancer-turned-designer Don Loper was working with architect Paul Revere Williams to renovate and redesign the Beverly Hills Hotel. He visited the nearby CW Stockwell showroom and fell in love with the pattern. The designer actually mimicked a wall-style installation of the hotel’s wallpaper as displayed in the showroom and filled the hallways of the newly pink hotel with this wild yet chic pattern. The rest was history.
Since Loper’s use of the Martinique motif at the Beverly Hills Hotel, the wallpaper has achieved true iconic status, as it has been featured in many of the most demanding interiors, as well as in blockbuster TV series and movies. . Find the Martinique motif in Blanche’s room on Golden girls and at Martin Scorsese The aviator. Most recently, Dolce and Gabbana featured the print in their pre-fall 2016 collection.
In 2019, following the death of Remy Chatain, West Elm veteran Katy Polsby and also family friend Serena & Lily took over the management and owner of CW Stockwell and has since breathed new life into the old business. 116 years old. Under his leadership, the brand launched a colorful new collection in 2019, the first in decades, with more than a dozen prints in a wide variety of colourways. Either way, the Martinique motif will always be the brand’s most iconic, and a new partnership with The Inside brings its iconic status to Millennials.
The Inside x CW Stockwell, launched today, features the Martinique motif, along with four of the brand’s new varieties, in brand new colourways across Interiorthe entire catalog of furniture and decoration. From cabana chairs to outdoor cushions to beds, this pattern is more accessible than ever for its followers who may not want to cover an entire room in large-scale wallpaper.
“Our emblematic MartiniqueÂ® motif is unique and sought after because it seduces with its audacity, its fantasy and its spirit of transport”, declares Polsby. “It is also one of the most imitated models in the world, in large part because, so far, it has not been made widely available in its authentic form. The partnership with The Inside allows us to to bring our MartiniqueÂ® model – the authentic item – to life in an entirely new and different way – in a way of color never seen before – and to be able to present our brand and our animated pattern archive to fans who have it. will help them live their next century in business. “
This collection is available exclusively online via Interior with prices starting at $ 49 for outdoor pillows and up to $ 3,349 for a sectional, making it easy to add a vibrant, tropical touch of historic glamor anywhere in your home.
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