Business Profiles

Tanya Smith-Shiflett, CKBD, has grown a enterprise in leaps and bounds within the three years since its inception by incorporating know-how into its design course of.

McGarr Fall | March 5, 2021

Halethorpe, MD – Though kitchen and toilet design is technically a second profession for Tanya Smith-Shiflett, CKBD, after her retirement from medical gross sales, design has been part of her life for a few years. “I began designing kitchens 15 years in the past with my husband’s development firm, and after I retired from [my first career], I began my very own kitchen design firm in Baltimore in 2017, ”she explains.

Since establishing his firm, Distinctive Kitchens and Baths, Smith-Shiflett’s work has encompassed “principally designer homes, well-known shoppers and designers, and customized kitchens with a really timeless look.” Most just lately, she collaborated with famed designer Leanne Ford of HGTV’s “Restored by the Fords” on the kitchen at Ford’s California residence, in addition to on her second residence in Pennsylvania. Smith-Shiflett’s work obtained accolades from the Nationwide Kitchen & Tub Affiliation within the type of the Residence and Design Award in 2019, and he or she was additionally named one in every of KBDNInnovators 2020.

Smith-Shiflett collaborated with designer Alison Giese of Alison Giese Interiors on this kitchen rework. Smith-Shiflett and Giese reworked the kitchen to incorporate outlined “zones”, together with a espresso bar.

Know-how and design

Throughout her time working along with her husband’s firm, Smith-Shiflett grew to become proficient in utilizing the 2020 Design Program, in addition to Professional Kitchen and Chief Architect. Because of this, know-how has turn out to be a serious a part of the method of 1’s personal design enterprise.

“Our design software program was created by our in-house IT division utilizing online game towers to assist us create essentially the most [realistic] Footage, that assist promote our work, ”she says. This technological strategy has allowed his enterprise to proceed to develop and succeed throughout COVID-19 pandemic. “Since COVID, now we have been working remotely and by way of Zoom, and that was a game-changer. We truly make about 50 kitchens a month, and that does not embody the inside. design facet of our firm. Now we have employed 5 designers from COVID who work from our foremost location in Baltimore and design throughout the US Beginning in January, we’ll be hiring 5 extra designers to work remotely. “

Smith-Shiflett and Giese as soon as once more labored collectively on this tub, which encompasses a white oak vainness from their collaborative assortment.

Connecting with clients

Even Smith-Shiflett’s studying course of for brand new shoppers depends closely on know-how, which makes the world of working from residence a world she may be very comfy in. “I seek the advice of every consumer by cellphone for about an hour [and then] a zoom name. For some shoppers, I fly to go to them in individual, however most of my work is completed nearly, ”she says.

Her expertise in development, having labored along with her husband’s development firm, offered her with sources and distinctive perception into the design course of which have served her nicely. “Having a husband who’s a builder permits me to get assist in areas I might need questions on in the case of constructing,” she notes. This connection to cupboard constructing and development of the kitchen and toilet design course of permits him to create actionable plans round shoppers’ visions and need lists. ▪

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