It was unthinkable to obtain the register of geographical indications ten years ago when Kashmir saffron deserved it. However, sustained efforts by government and stakeholders have brought Pampore saffron the much needed label. In this regard, the J&K government has launched new initiatives to promote the marketing and export of specific products from the territory of the Union. Geographical Indication (GI) labeling is also one such initiative that would greatly contribute to the marketing and export of specific products like saffron. Kashmir saffron, which is grown and harvested in the Karewa (uplands) of Jammu and Kashmir, has been awarded the GI label from the Geographical Indications Registry. The spice is grown in parts of Kashmir including Pulwama, Budgam, Kishtwar and Srinagar region of J&K. This is a historic development. The application was made by the Directorate of Agriculture, Government of Jammu and Kashmir and facilitated by Sher-e-Kashmir University of Agricultural Science and Technology, Kashmir and Saffron Research Station, Dussu (Pampore) . Pampore saffron producers express their joy at this historic achievement, saying it would increase its price in the market compared to Iranian products. With the GI label for Kashmir saffron, India has become the only saffron producing country to which the indication has been attributed. India, as a signatory to the TRIPS (Trade-Related Aspects of Intellectual Property Rights) Agreement of the WTO and an active member of the WIPO (World Intellectual Property Organization), has a law for protection of GIs, namely the Geographical Indications of Goods (Registration and Protection) Act 1999 The GI label is issued after the GI register with the Directorate of Promotion, Industry and Internal Trade ( DPIIT), Ministry of Trade and Industry. According to the World Intellectual Property Organization (WIPO), a GI is a sign used on products which have a precise geographical origin and possess qualities or a reputation which are due to this origin. To function as a GI, a sign must identify a product as originating in a given place. Kashmiri saffron producers are hoping to get better prices for their product after the introduction of the GI label. This would enable India to be a significant player in the global saffron market in which Iran, the world’s largest saffron producer, holds the largest market share. Kashmir saffron is grown at an altitude of 1600-1800m above mean sea level, which adds to its uniqueness compared to other varieties of saffron. The Government of India and UT of J&K are jointly taking steps to promote Kashmiri products with their own Unique Selling Proposition (USP).