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Vancouver, British Columbia – NFT Technologies Inc. (NEO: NFT | OTC Pink: NFTFF | FRA: 8LO) (the “Company” or “NFT Tech”), a leading technology company that partners with leading brands to accelerate their entry into the world of Web3 through innovative technologies and unparalleled creativity, today announced its entry into the loyalty market and rewards.

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The global loyalty market is valued at $7.8 billion and NFT Tech is poised to use NFT to power the future of loyalty programs. Loyalty programs come in many forms, and as brands look for ways to engage more with customers and fans, loyalty programs are expected to grow at a compound annual growth rate (CAGR) of 10 .5% from 2022 to 2030.

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“Loyalty programs are gaining in importance in all businesses and are becoming increasingly important to the success of a business. The market is huge and loyalty programs are part of everyone’s life in one way or another. Starbucks is often considered the leader in the loyalty space, with more than 24 million customers actively using their program, representing more than 50% of their customers,” said Adam De Cata, CEO of NFT Tech.

Despite their popularity, today’s loyalty programs present many challenges and problems. Customers are tired of carrying multiple rewards cards in their wallets and are questioning the use of their personal data and the real benefits of these programs. In fact, KPMG found that 38% of people reported a problem with a loyalty program in the past six months.

To solve these problems, NFTs can power the future of loyalty programs. NFT use cases in the loyalty and rewards industry include:

NFTs as Loyalty Passes – NFTs can serve as an entry point to a brand’s loyalty program and specific tiered or individualized perks or benefits, as in the case, for example, of a gym membership. In addition to gym membership, benefits could be added based on how often the user accesses the gym, rewarding a healthy lifestyle similar to step rewards. Fitbit.

Closed access – NFTs may serve as a checkpoint for exclusive services, product releases, and content based on NFT ownership. Token trading can also be used to access future NFT releases and airdrops, as well as exclusive access to community channels, in-person events, and retail store activations. For example, an online store may only allow users to add an item to their cart if they already have a loyalty NFT.

Use of Blockchain – NFTs can be used to authenticate product ownership, reward transactions, access membership, gamify engagement, or even represent a customer’s unique profile within a brand community (loyalty).

Personalized rewards – Each NFT is authenticated as unique. This creates an increased sense of exclusivity and, therefore, value. Brands can thus use NFTs to recognize their customers in a finer and more personalized way. An NFT can unlock specific custom privileges, such as unique perks within a program that would otherwise only have one or two levels of differentiation.

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“We are excited to bring Web2 brands into the blockchain space and explore the use of NFTs alongside their existing loyalty programs,” Adam continued. “With conversations in physical retail, with major sports organizations, I am excited to begin announcing new partnerships and new brands. NFTs have significant utility in this space and the ability to reduce the number of programs loyalty that a customer processes by tying reward functions directly to customer activity.

About NFT Tech

Publicly listed on NEO as $NFT, NFT Technologies (NFT Tech) is a company that partners with leading brands to accelerate their entry into the world of Web3 through innovative technologies and unparalleled creativity. By working with established brands and intellectual property, NFT Tech builds on loyal customer and fan bases to achieve future-proof credibility in the metaverse and web3 spheres.

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Caution regarding forward-looking information

This press release contains certain forward-looking statements within the meaning of applicable securities laws with respect to the Company. These forward-looking statements are generally identified by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity”, “plan”. , “may”, “should”, “will”, “would” and similar expressions. Forward-looking statements in this press release include statements relating to multi-year agreements, partnerships and contractual objectives; projections of revenue and pipeline; recurring revenue models; benefits derived from such partnerships and agreements; expansion of the Company’s NFT developments and product offerings; potential benefits and demands of direct-to-consumer NFT projects; potential benefits, development and acceptance of web3 and related applications; plans to accelerate growth; and continued public acceptance of NFTs. Although the Company believes that the expectations and assumptions on which these forward-looking statements and information are based are reasonable, undue reliance should not be placed on forward-looking statements and information as the Company does not could give no guarantee that they will prove to be correct. Because forward-looking statements and information relate to future events and conditions, they, by their very nature, involve inherent risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements contained in this press release, including, without limitation, the risk factors described in the Prospectus. Readers are cautioned that the above list of factors is not exhaustive. The forward-looking statements included in this press release are expressly qualified by this cautionary statement. The forward-looking statements and information contained in this press release are made as of the date hereof, and the Company undertakes no obligation to publicly update or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise. , except as required by applicable law.

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No securities regulatory authority has approved or disapproved of the contents of this press release. The Neo Exchange has not reviewed or approved this press release for the adequacy or accuracy of its contents.

This press release does not constitute an offer to sell or a solicitation of an offer to sell any securities in the United States. The securities have not been and will not be registered under the US Securities Act of 1933 (the “US Securities Act”) or any state securities law and may not be offered or sold in the United States or U.S. persons (as defined in Regulation S under U.S. securities law) unless registered under U.S. securities law and applicable state securities laws or that an exemption from such registration is available.

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Wayne Lloyd, Executive Chairman
E-mail: [email protected]
Call: +1 (604) 800-5838




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