Miami, May 20e, 2021 – Motorsport Network has acquired Hammer Price, a pioneering classic car pricing tool and auction data aggregator, presenting a new business solution for customers, the first and only way to track multiple international car auctions in a simplified format on a smartphone or tablet providing comprehensive data information for collectors, dealers and car enthusiasts around the world. It comes as recent reports suggest a growing interest in vintage cars around the world.
For dedicated collectors and dealers, Hammer Price presents an unparalleled experience with real-time, hand-crafted auction data and impressive reach as the largest source of international classic car auction results. The platform offers users the ability to view and track multiple car auctions simultaneously. With reporting throughout the year, users can reference in-depth historical data on past sales, preview upcoming auctions, and receive personalized alert notifications on vehicles of interest. Auction results are instantly updated as each car crosses the block. The advanced pricing tool presents final sales results complete with buyers’ bonuses and seamlessly converts USD prices to foreign currencies, with multilingual integration coming soon.
Hammer Price joins Motorsport Network’s Driven Lifestyle division with the recently announced acquisition of duPont Registry. The new division is the culmination of the culture, community and commerce of global luxury and classic automotive lifestyle in a single ecosystem. The Driven Lifestyle portfolio includes Canossa Events, synonymous with excellence in road tourism, which hosts nearly 270+ marquee experiences per year for passionate driving enthusiasts. Part of Canossa Events, Cavallino is a leading media events and competition company, hosting milestone events for premium car collectors and admirers such as the 30th Annual Palm Beach Cavallino Classic. Hammer Price is positioned as a perfect complement with Cavallino, who has established a powerful content network serving a global Ferrari community. Hammer Price’s new website will benefit from cross-promotion and integration within the Driven Lifestyle division. Additionally, with FerrariChat, the world’s leading social platform and voice on Ferrari, with over 20 years of experience connecting 200,000 engaged registered members, Hammer Price has direct access to a highly engaged Ferrari audience and competent.
Harley Cluxton IV, current owner of Hammer Price, will continue to work with the company, joining Motorsport Network as product manager for the service. Leveraging Motorsport Network’s global audience, Cluxton will oversee the launch of the new Hammer Price platform, transforming service from an application-only product to a diverse portfolio of integrated solutions.
The new company expands Motorsport Network’s reach in the automotive industry, expanding its expertise and knowledge to a new audience. The invaluable data on the history of high-end luxury and classic car auctions cataloged by Hammer Price provides an incredible opportunity for Motorsport Network to bring the car collection to more consumers, through their 56 million users monthly and more, and gain appeal to a new set of potential partners. and business associates.
Hammer Price’s Harley Cluxton IV said: “I can’t wait to join the Motorsport Network team. I believe in their vision of Hammer Price and his pivotal role in expanding the company’s portfolio. Motorsport Network’s powerful ecosystem, made up of high-end luxury auto companies and vintage cars, provides an optimal stage for growth. “
Nik Komarov, Vice President of Business Development, Motorsport Network, said: “We welcome Harley Cluxton IV to Motorsport Network and believe the acquisition provides the most data-rich information on classic car auction history. Motorsport Network intends to launch a new website and offer new features and solutions to the existing experience enabling dealers and car collectors. with a better understanding of the market value of classic cars. “
For more information please contact:
Ravi Pankhania, Motorsport Network – [email protected]
About Motorsport Network
Each month, more than 56 million dedicated users visit a Motorsport Network digital property, to buy, learn, be entertained or just to fuel their passion for cars and racing.
We are at the heart of the auto racing and automotive industries and provide authoritative thought leadership and unique experiences to our customers. We take them on a customer journey that encompasses news and ideas, events, tickets, games and esports, so we harness the network effect to add value to their experience. We use our in-house technology and modern data tools to continuously test, learn and improve. Our processes, content creation and products are constantly evolving to better serve our audiences.
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Forward-looking statements and other caveats
The completion of the acquisition of duPont Registry by Motorsport Network remains subject to the customary closing conditions set out in the parties’ final written purchase agreement, which is expected to close in 2021. All statements contained in this press release press that are not statements of historical fact may be considered forward-looking statements. Words such as “continue”, “will”, “may”, “could,” “should”, “expect”, “planned”, “plan”, “intend”, “anticipate”, ” believe “,” estimate “, The expressions” “predict”, “potential” and the like are intended to identify such forward-looking statements. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, many of which are generally beyond Motorsport Network’s control and are difficult to predict. Examples of such risks and uncertainties include, but are not limited to, whether all the conditions precedent to Motorsport Network’s definitive agreement to acquire duPont Registry will be met, if such acquisition closes, what the impact will be? ultimate of ongoing and prolonged COVID. -19 pandemic will have on Motorsport Network and its operating results and financial condition and whether Motorsport Network will meet its objectives, including with respect to the company’s plans to expand its portfolio and with respect to the growth of its future business. Additional examples of such risks and uncertainties include, but are not limited to (i) Motorsport Network’s ability (or inability) to maintain and / or expand the Drive Lifestyle portfolio; (ii) Motorsport Network’s ability to successfully manage and integrate any joint venture, business acquisition, solution or technology; (iii) operating costs, transaction costs and actual or contingent unforeseen liabilities; (iv) the ability to attract and retain qualified employees and key personnel; (v) the negative effects of increased competition on the activities of Motorsport Network; (vi) the risk that changes in consumer behavior could adversely affect the business, results of operations and / or financial condition of Motorsport Network; (vii) Motorsport Network’s ability to protect its intellectual property; and (viii) local, industrial and general business and economic conditions. Factors other than those mentioned above could also cause Motorsport Network’s results to differ materially from expected results. Motorsport Network anticipates that subsequent events and developments may cause its plans, intentions and expectations to change. Motorsport Network assumes no obligation, and specifically disclaims any intention or obligation, to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law. Forward-looking statements speak only as of the date on which they are made and should not be taken as representative of Motorsport Network’s plans and expectations at any later date. In addition, business and financial documents and any other statement or disclosure on, or made available through, the Motorsport Network websites or any other website referenced or linked to this press release should not be incorporated by reference in this press release. Press release.