Here we ask designers to take a selfie and give us a glimpse into their lives.
Occupation: Design and strategic foresight studio.
Hometown: Clearfield, Pennsylvania (Baillie). Beckmantown, NY (Lauryn).
Studio location: Oakland, California.
Describe what you make: PROWL is a full-service future design consultancy focused on responsible design practices and regenerative outcomes. We create tangible design solutions and strategic roadmaps for clients looking to accelerate change. This could manifest in many avenues, from interior space, consumer goods, new material applications and product strategy, to name a few. We also produce progress projections, which are our studio’s process for organizing and communicating strategic foresight for our clients.
The most important thing you’ve designed so far: We feel the importance of each project as it moves across our desks in the studio. As industrial designers, the weight – both physical and figurative – of the products you design and create can weigh on your conscience. We both personally feel the importance of taking each project as seriously as the next. But, with all that said, we don’t have any “pluses” or “favorites” at this time.
Describe the problem your work solves: As a mission-based studio, our motivation is to work towards a more optimistic future for people and the planet than the future we currently see for ourselves. We approach each project from a holistic perspective, taking a panoramic view of the end-to-end supply chain, the life cycle of a product and the impact these products and spaces will have on people. who use them. We think this should be the new standard for physical design in general.
Describe the project you are currently working on: We are currently working with a startup to design the interiors of an electric camping trailer of the future. This project has been very interesting from the perspective of user behaviors, materials, and even layout, as this industry has not been heavily iterated since its inception. The future of e-mobility propels us towards a more positive future with reduced fossil fuel consumption, something our studio was truly thrilled to support.
A new or upcoming project we should know about: Our first showcase in Alcova during Milan Design Week. We presented a studio-led collection of furniture comprised of simple, maintainable, and recyclable components with an overarching narrative around the destructive, yet regenerative, cycle of California’s annual wildfires. With partners like ByBorre and Brendi Wedinger, we were able to bring the story to life with texture, pattern and movement.
We have designed and are currently developing a collection of 3D printed fixtures with Gantri, who is also based in the San Francisco Bay Area. Additive manufacturing like 3D printing is a sustainable manufacturing practice that removes overhead, reduces costs, and creates only what is needed; moreover, Gantri uses 100% vegetable filaments to produce its work.
What you absolutely must have in your studio: Our dogs. We each have puppies (border collie mixes to be exact) and they bring such good energy to the space. Also, lots of coffee….and natural light…. and plants.
What you do when you’re not working: It is important for us to balance work with life. We feel so lucky to live in the San Francisco Bay Area where natural spaces exist just minutes away. Our combined interests cover various outdoor activities like hiking, backpacking, mountain biking, the beach, and sipping beer on top of the mountains. We love living in cities as much as we love escaping them, probably because we both come from very small towns.
Sources of creative desire: We really admire other creative women who have paved/paved the way for more women to follow.
The distraction you want to eliminate: Tendencies.
Concrete or marble? Neither, we favor responsible alternatives.
High-rise building or townhouse? Townhouse.
Remember or forget? Remember.
Aliens or ghosts? Don’t we all become one of them in different contexts?
Dark or light? Light!