Last year, Ireland’s leading mixed martial arts superstar company Conor McGregor’s cash flow soared to € 9.56 million.

McGregor Sports and Entertainment Ltd’s new accounts show that the company’s income statement posted a positive change of € 739,239 last year.

The company had accumulated profits of € 608,590 at the end of 2020 and this followed a cumulative loss of € 130,649 at the end of 2019.

Money injection

In 2020, the company received a cash injection of 9.5 million euros.

At the start of 2020, the company’s cash flow stood at € 38,555 and grew to € 9.563 million at the end of last year.

The increase in cash flow coincided with McGregor topping Forbes’ list of being named the highest-paid athlete in the world for 2020/21.

Forbes estimated that in the 12 months leading up to the end of May of this year, McGregor would have earned $ 180 million (€ 154 million).

The figure includes $ 158 million from endorsements and the sale of controlling stake in its whiskey brand.

From losses to profits

McGregor Sports and Entertainment’s profit for 2020 follows a profit of € 533,621 for 2019 and losses of € 309,462 for 2018 after losses of € 470,923 in 2017.

The accounts indicate that the main activity of the company is the promotion and sponsorship in the sports sector as well as the production of news content online.

In 2020, the 33-year-old Crumlin man made just one appearance for the Octagon when he fought Donald Cerrone in January and won the bout by technical knockout.

The Dubliner announced his retirement from the sport in June 2020, but returned to the Octagon earlier this year.

Pay days

McGregor fought Dustin Poirier twice this year and in the last fight in July he lost the fight by technical knockout in the first round, after the ring doctor stopped the fight when McGregor broke his shin.

McGregor orders massive paydays for his fights and gets even more from his slice of pay-per-view sales.

McGregor Sports and Entertainment Ltd was not established until July 2014 to tap the income potential of the former plumber.

The new accounts – approved by the directors of the company on Monday of this week – show that the amount owed by the company to creditors rose from 3.4 million euros to 8.5 million euros in 2020.

At the end of last year, the company had € 4.32 million in assets under accounts receivable and down payments.

Directors

A longtime McGregor partner, Dee Devlin serves as a director of the company along with McGregor’s longtime friend Alan Geraghty.

The remuneration of directors increased last year from € 108,000 to € 177,333.

Of Ms. Devlin’s role in her career, McGregor previously said: “Every day since I started in this game, she’s been supportive of me. Without her, I probably wouldn’t be where I am today.

Last year McGregor Sports and Entertainment lost an offer to take advantage of the McGregor brand across the EU.

This followed the rejection by the EU Trademark Registry Boards of Appeal of McGregor’s appeal against a registry decision to reject the name ‘Conor McGregor’ as a trademark for the sale of clothing through the EU.

McGregor’s offer to register his name met opposition from a Dutch company, McGregor IP BV, and the move came at the end of a nearly four-year ‘trademark war’ between two companies within the European Intellectual Property Office (EUIPO).


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